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  • Press Release


    LG’s latest PuriCare? air purifiers with unique 360-degree design now available in the Gulf


    LG’s latest PuriCare? air purifiers with unique 360-

    degree design now available in the Gulf


    Latest addition to the PuriCare? line covers larger spaces, ensuring fresh air and a

    safer, cleaner home


    Dubai, UAE, Jan 07, 2018 – LG Electronics (LG) is again setting trends in the air purifier market with the availability of its latest PuriCare? air purifier equipped with advanced air purification technology. Boasting cutting-edge air filtration system and air purifying technologies, users now can have instant access to fresh, clean air throughout their homes.


    “As people in the Gulf are moving towards becoming more conscious about their health and fitness, they are also increasingly educating themselves on the need to have air purifiers in their homes,” said Mr. Yong Geun Choi, President LG Electronics Gulf. “The benefits of having an air purifier especially in a region in which households collect dust is simply immeasurable and we are looking forward to providing a range of air purifiers that will enhance any environment with the best possible air quality.”


    LG Air Purifier’s one of a kind 360-degree design effortlessly creates a healthy, comfortable indoor environment. The flexibility of the PuriCare? air purifier means it can be placed anywhere – bringing the best cleaning performance to the entire indoor environment. The advanced Clean Booster – a fan combined with an air purifier located at the top of the PuriCare? – makes it possible to deliver clean air up to 7.5 meters. In addition to its obliquely tilted design, the nozzle also rotates up to 70 degrees between left and right, sending clean air throughout the indoor environment.


    For example, when used in the kitchen the Clean Booster removes food smells in addition to the fine dust that are generated while cooking. Furthermore, the Baby Care feature directs gentle airflow at the base of the air purifier in order to create the ideal atmosphere for infants and toddlers.


    The PuriCare? air purifier utilizes a 360° Total Care Filter System that combats micro particles, harmful gases and odors. The filter’s first layer of defense removes large dust, with specialized filters then eliminating all external dust and ultra-fine dust. The final filter targets odor-causing agents.


    The appliance can be controlled from inside and outside the home via LG SmartThinQ?. This enables users to check indoor air quality from anywhere and activate the air purifier before returning home. The smart air purifier also provides status updates and alerts users whenever it is time to replace the filter.


    “By incorporating an innovative 360-degree structure, LG’s new air purifier helps users achieve a healthy indoor environment. As levels of fine dust, pollution, and house dust increase, it is becoming increasingly important to preserve the home as an area where clean air can be guaranteed. LG will continue to develop home appliances that protect the health of consumers and their families,” concluded Mr. Choi.


    LG offers two different models designed to provide perfect coverage to a variety of floor sizes including: 91m2 and 58m2 and is available at all LG brand shops and leading electronic outlets in the Gulf.


    # # #


    About LG Electronics, Inc.

    LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 77,000 people working in 125 locations around the world. With 2016 global sales of USD 47.9 billion (KRW 55.4 trillion), LG comprises four business units ― Home Appliance & Air Solutions, Mobile Communications, Home Entertainment and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2016 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com


    About LG Electronics Home Appliance & Air Solution Company

    The LG Electronics Home Appliance & Air Solution Company is a global leader in home appliances, smart home solutions and air quality systems. The company is creating total solutions for the home with its industry leading core technologies. LG is committed to making life better for consumers around the world by providing thoughtfully designed products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, air conditioners, air purifiers and dehumidifiers. Collectively, these products deliver enhanced convenience, superb performance, great savings and compelling health benefits. For more information, visit www.ccc-sh.net



    Media Contact

    LG Electronics Gulf FZE

    Maddan Saawant

    Tel: +9714-350 9500

    Fax: +9714-334 4304

    Email: maddan.saawant@lge.com


    Hiba Abou Ghazale

    Telephone: +971 4 553 9543

    Fax: +971 4 553 9554

    Email: hiba.aboughazale@lg-one.com