">LG webOS ranked the best smart TV operating system

AVForums Editor's Choicemove

webOS

Once again LG comes top of the class for a built-in smart TV system
*CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
A video shows the 11 Years World's No.1 OLED TV emblem appear gradually against a black backdrop with purple, pink, and orange fireworks. A video shows the 11 Years World's No.1 OLED TV emblem appear gradually against a black backdrop with purple, pink, and orange fireworks.

11 years later.
Still on top.

*Source: Omdia. Unit shipments, 2013-2023. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk. Visit https://www.omdia.com/ for more details.
A video opens with the words LG SIGNATURE OLED 8K in a white font and LG OLED Z3's Floor Stand against a black background. Then, the words disappear, and the OLED screen appears above its base. The video zooms out to show the whole LG OLED Z3. Its screen is filled with a colorful abstract artwork and the background changes to a blue and purple gradient. A video opens with the words LG SIGNATURE OLED 8K in a white font and LG OLED Z3's Floor Stand against a black background. Then, the words disappear, and the OLED screen appears above its base. The video zooms out to show the whole LG OLED Z3. Its screen is filled with a colorful abstract artwork and the background changes to a blue and purple gradient.

The Out-of-This-World 8K Experience

α9 AI Processor 8K Gen6

Evolution at Its Core

Enter the world of α-realism1. A portal to new universes and the sensation of feeling like you're really there. Be the main character surrounded by the exceptional picture and sound refinements of α9 AI Processor 8K Gen6.
A video of the α9 AI Processor 8K Gen6 against a circuit board. The board illuminates, and green lights emit from the chip representing its power. A video of the α9 AI Processor 8K Gen6 against a circuit board. The board illuminates, and green lights emit from the chip representing its power.
background image background image

  • AI Super Upscaling

    The AI processing system uses AI Noise Reduction and AI Super Resolution to classify images and remove noise based on their category. Then, deep learning algorithms enhance faces and objects to make them look more defined, expressive, and multi-dimensional without appearing artificial.
    An image of a woman in a city. A square overlay is applied on top of the woman representing AI Super Upscaling, putting her in focus with detail against an artfully blurred backdrop.

  • OLED Dynamic Tone Mapping Pro

    OLED Dynamic Tone Mapping Pro refines imagery through an enhancement process that emphasizes contrast in low-gradation areas, brightens mid-tone areas, and adds expressive detail to high-gradation areas.
    A video showing an image of a person camping among mountains. A grid overlays the image to represent the different areas refined for brighter, more expressive imagery.

  • HDR Expression Enhancer

    HDR Expression Enhancer applies individual tone mapping curves to the objects your eyes are naturally drawn to, making them stand out sharply and expressively.
    A video of a pink flamingo standing in a lake. A grid overlay covers only the flamingo, making it stand out brightly and vividly against its muted surroundings.

  • AI Sound Pro

    AI Sound Pro virtually mixes the sound to create the effect of 9.1.2 surround speakers, remastered for clarity and balance control.
    AI Sound Pro
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*Screen images simulated.
**Soundbar can be purchased separately.
Brightness Booster Max

Behold Even Brighter OLED

LG OLED's iconic self-lit pixels shine brighter2 than before with the Light Boosting Alogirthm, Light Control Architecture, and other refinements driven by α9 AI Processor 8K Gen6.
A video showing 2 images of a bird side by side. The side representing Brightness Booster Max appears brighter and then fills the screen. A video showing 2 images of a bird side by side. The side representing Brightness Booster Max appears brighter and then fills the screen.
*Brightness differs by series and size.
Sleek OLED Design

Clean-Cut Sophistication

LG OLED Z3's clean design adds understated style to your space for an aesthetic that goes beyond the usual luxury. Your home feels like an art exhibition with the 77-inch Gallery Design, while the 88-inch model with a Floor Stand sits proud like a piece of furniture.
An image of LG OLED Z3's Gallery Design on the wall of an ornate room. An image of LG OLED Z3 with a Floor Stand in front of a window overlooking a cityscape. An angled view of LG OLED Z3's corner, edge, and Floor Stand. An image of LG OLED Z3's Gallery Design on the wall of an ornate room. An image of LG OLED Z3 with a Floor Stand in front of a window overlooking a cityscape. An angled view of LG OLED Z3's corner, edge, and Floor Stand.
SELF-LIT OLED

No Backlight Necessary

Pixels reachest their brightest, most brilliant potential when they stand alone and shine without the dull glow of a backlight.
A video of a TV's layers with a starry nighttime landscape photograph on the main OLED display. The backlight disappears, and the polarizer, color filter, and OLED come together to produce an image so bright that it reflects below the TV like on water. A video of a TV's layers with a starry nighttime landscape photograph on the main OLED display. The backlight disappears, and the polarizer, color filter, and OLED come together to produce an image so bright that it reflects below the TV like on water.
SELF-LIT OLED SELF-LIT OLED

  • What Makes OLED Different?

    While traditional LCD TVs feature bulky layers of backlights and color filters, OLED is made up purely of self-lit pixels for unrivaled contrast and sleek design.
    A side-by-side view of an LCD and an OLED. The LCD side shows low contrast and grayish dark areas of the rocky landscape. The OLED side shows dark blacks, vivid colors, and high, natural contrast.
  • A comparison between LCD and OLED's layers of display. LCD's many layers are shown, featuring a polarizer and glass, color filter, cell, TFT glass, polarizer, combined optical sheet, and backlight/edge-lit LEDs. OLED's few layers are presented, showing just a polarizer and glass, color refiner, and TFT/OLED.

  • Infinite Contrast

    With deep dark blacks that can only be achieved by self-lit pixels, bold contrast reveals details your eyes usually miss with crisp, defined visuals.
    A video of a man hiking shown through a caved tunnel. A slider moves across the screen, applying Infinite Contrast to the image.

  • 100% Color Fidelity & 100% Color Volume

    With 100% color fidelity and volume, colors are displayed exactly like the original, with rich tones in both bright and dark environments.
    Intertek Color Fidelity certification. Intertek Color Volume certification.
  • An image of a parrot's tail against a black background is displayed on the top corner of a slim OLED TV against a black background. Each color on the parrot's feathers is vivid and boldly defined.
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*Screen images simulated.
**LG OLED Panel is certified by Intertek for 100% Color Fidelity measured to CIE DE2000 with 125 color patterns.
***Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.

Hear Sounds and Sights Come Together as One

TV and Soundbar in Harmony

Use your LG OLED TV with an LG Soundbar, and they work together like one speaker to create three-dimensional concert hall sound.

An image of an LG OLED TV in a room showing a music concert. Blue curved lines depicting TV sound and purple curved lines expressing Soundbar sound fill the space. An image of an LG OLED TV in a room showing a music concert. Blue curved lines depicting TV sound and purple curved lines expressing Soundbar sound fill the space.

More Sound Settings

Connect your LG OLED TV to an LG Soundbar and automatically switch to Soundbar Mode, revealing 3 new settings.

An image of an LG OLED TV with Soundbar. A video of a boy playing the guitar plays on screen with Soundbar Mode's settings overlayed on top. An image of an LG OLED TV with Soundbar. A video of a boy playing the guitar plays on screen with Soundbar Mode's settings overlayed on top.
*Soundbar Mode may vary by TV models.
**Soundbar Mode control may vary by soundbar models.
***Soundbar can be purchased separately.
webOS 23 new Home

Tailored to Your Liking

From your favorite content to your preferred way to view, webOS 23 new Home is the hub that revolves around you.
A clip from a sci-fi movie resizes to become an image on the screen of the webOS 23 new Home UX. After scrolling down, the home screen shows personalized recommendations and trending content. A clip from a sci-fi movie resizes to become an image on the screen of the webOS 23 new Home UX. After scrolling down, the home screen shows personalized recommendations and trending content.
*Screen images simulated.

My Profile

Get tailored movie recommendations, an overview of your team's next games, and your own notifications, all from one place dedicated to you.
A video showing WebOS's home screen. A cursor clicks on the initial in the top right corner and switches to another profile. A video showing WebOS's home screen. A cursor clicks on the initial in the top right corner and switches to another profile.

Quick Card

Create dedicated cards for your favorite apps and services. Arrange them how you like, switch them up, and jump quickly into your content.
A video showing WebOS's home screen. The cursor clicks on the Game Quick Card and then the Sports Quick Card, both of which lead to screens with related content. A video showing WebOS's home screen. The cursor clicks on the Game Quick Card and then the Sports Quick Card, both of which lead to screens with related content.

AI Picture Wizard

Pick your favorite images, and AI Picture Wizard analyzes 85M cases from 27 categories to set your ideal sharpness, contrast, and chroma.
A video shows a gallery featuring images of a cartoon dragon with differing contrast, brightness, color, etc. Two images are selected and then merged to create a personalized image settings profile. A video shows a gallery featuring images of a cartoon dragon with differing contrast, brightness, color, etc. Two images are selected and then merged to create a personalized image settings profile.

AI Concierge

Get recommendations for new things to watch based on your voice search history.
An image of an LG OLED TV and remote control. The mic button on the remote control is lit up, and voice search keyword recommendations appear on the screen. An image of an LG OLED TV and remote control. The mic button on the remote control is lit up, and voice search keyword recommendations appear on the screen.
*Screen images simulated.
**Supported menus and apps may vary by country.
***Menus displayed may be different upon release.
****Keyword recommendations vary according to the app and time of day.

Sights and Sounds Come To Life

Spellbinding Cinema

Scenes come to life with Dolby Vision's ultra-vivid picture and the immersive, spatial audio of Dolby Atmos.

An image of an LG OLED TV in a room playing an action movie. Sound waves create a dome between the sofa and the TV, depicting immersive spatial audio. An image of an LG OLED TV in a room playing an action movie. Sound waves create a dome between the sofa and the TV, depicting immersive spatial audio.

The True Picture

Picture processing can remove a movie's intended charm. Filmmaker Mode preserves the director's cut for a more authentic way to enjoy films.

An image of a film editor mastering a movie. An image of a film editor mastering a movie.

Endless Libraries of Entertainment

Tune into all the streaming services you love straight from your TV, including Netflix4, Prime Video5, and Apple TV+6.

A poster of Wednesday from Netflix, The Rings of Power from Prime Video, and Ted Lasso from Apple TV Plus. A poster of Wednesday from Netflix, The Rings of Power from Prime Video, and Ted Lasso from Apple TV Plus.
*Content and app availability may vary by country or region.
**Separate subscriptions required for OTT services.
Ultimate Gaming

Embark on Epic Gaming Adventures

Feel like a winner every time you play. A blazing-fast 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support come together to create a clear, smooth picture that can't be rivaled, while the gamer-oriented UX and simple game streaming let you dive straight in and play on.
An image of three men playing a racing game on an LG OLED TV in a modern city apartment. An image of three men playing a racing game on an LG OLED TV in a modern city apartment.
*Response time tested and certified by Intertek.
**VRR is a certified specification of HDMI 2.1.
Game Dashboard & Optimizer

Game Settings at a Glance

Apply the ideal settings for your game genre and playing environment with Game Optimizer. Dive into Sound Tab and amplify the action or Game Tab to make sure everything looks and feels just right. There's no need to pause. Simply access the menu from Game Dashboard, which hovers over the action while you play.
Three game screens are shown against a black gradient background. One shows a car racing game with the Game Dashboard hovering over the action. Another shows a Sci-Fi game with the Game Optimizer menu. And the last screen shows Game Optimizer's Game Tab over a music game. Three game screens are shown against a black gradient background. One shows a car racing game with the Game Dashboard hovering over the action. Another shows a Sci-Fi game with the Game Optimizer menu. And the last screen shows Game Optimizer's Game Tab over a music game.
Eco-friendly LG OLED cardboard packaging depicted around thriving trees and mountains. Eco-friendly LG OLED cardboard packaging depicted around thriving trees and mountains.
Sustainability

The Circle of Life

From green product design to reduced packaging, energy-efficient use, and a waste recovery system, LG OLED considers the planet from production to disposal.
*Only 65G3 is shown in the image for example purposes. All 2023 LG OLED models feature eco-friendly packaging.
1.α-realism refers to the realistic image and sound quality driven by LG's α9 AI Processor 8K Gen6.
2.Compared to non OLED evo models and based on the Full White measurement.
3.In the 1st year of the warranty, panel, parts, and labor costs are covered. In the 2nd - 5th year of the warranty, only panels are covered, and labor will be charged.
4.Netflix streaming membership required.
5.Disney+ subscription required. Subject to terms at http://www.disneyplus.com ? 2023 Disney and its related entities.
6.Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates.Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
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The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
Watch your favourite television shows, movies and live sport in new levels of detail and depth with LG 4K TVs including OLED, NanoCell and Ultra HD. Expand your horizons with hour upon hour of online content streamed directly to your TV. Take control via voice, with AI ThinQ technology and Google Assistant and Alexa compatibility. Explore NanoCell TVs, OLED TVs, and Ultra HD TVs today.
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