A More Colorful World With Life’s Good

Earlier this year, LG introduced its new brand direction and visual identity under the?LG Brand Reinvent?to put the spotlight on the value of?Life’s Good?with a more youthful and dynamic image.

To give employees a deeper understanding of what?Life’s Good?is all about, the company recently unleashed its?Life’s Good campaign?on its business sites across South Korea. For its next phase, LG is extending these efforts to customers worldwide by kicking off the campaign’s world tour this month.

The first city to enjoy the charm of this campaign was Milan, Italy. To commemorate the start of the global campaign, LG CEO William Cho visited the vibrant, historic city in person to join local LG staff in affirming the message of?Life’s Good?through two major activities: a flashmob and the Life’s Good tram.

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While in Italy, CEO Cho took part in the company’s flashmob at Piazza Gino Valle, where 100 employees held panels up in the air to form a 10×10 square that spelled out?Life’s Good. This performance was put on to spread the power of collective efforts and trust in one another while championing the importance of adopting a joyous, can-do attitude to learn and grow together.

Once the 100-strong team is ready to part ways with these panels, instead of being thrown away, they will be used to decorate LG’s Milan offices for daily motivation. And to ensure the campaign’s message lives on, a tram decorated with?Life’s Good?photos and messages will operate in Central Milan for about a month.

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The first?Life’s Good?campaign aims to help people savor every moment of life through LG’s products and services. And with many more campaigns to come in other parts of the globe, each one will highlight LG’s positive?Life’s Good?message in its own unique way.

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So stay tuned to be the first to learn how this colorful campaign is striking a chord with people around the world.

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