Giving Customers a Taste of Luxury Living

With many of us spending more time at home than ever before, it’s perhaps unsurprising that interest in interior renovation and redecoration is at an all-time high. Worldwide, homeowners are investing in making their living spaces more stylish, functional and comfortable, a trend that has also led to a boom in the premium home appliance and high-end furnishing markets.

To introduce a wider audience to their shared vision of luxury, LG SIGNATURE and Molteni&C S.p.A are again joining forces to showcase their specialized products for a more refined way of living. Expanding the partnership with the Italian premium lifestyle and furniture brand is a testimony to both brands’ commitment toward a common goal to make the good life accessible to even more consumers.

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Last year’s?collaboration?culminated in LG SIGNATURE OLED TVs being showcased at the renowned Molteni Museum in Italy and Molteni&C flagship stores across Europe and North America. This year, the partnership will focus on activating a variety of initiatives promoting a premium lifestyle to an even larger audience.

Starting this month, interested customers may visit designated Molteni&C showrooms to place an order for LG SIGNATURE products, making upgrading a living room or bedroom that much more convenient. LG OLED TV will also be featured in the 2021 Molteni&C collection catalog as part of the company’s 505 UP series, a modular wall shelving and multimedia system designed by Molteni&C artistic director Nicola Gallizia. The system’s sophisticated, refined design aligns with and completes the sense of unity and craftsmanship that comes with the exclusive offering.

The Molteni&C collaboration will also extend to Contract Atelier, a luxury housing renewal project led by Molteni&C in partnership with globally renowned architecture and home appliance brands. LG SIGNATURE products will be exhibited on digital displays inside a new showroom opening in Milan next month.

By forging strong partnerships with premium global brands such as Molteni&C, LG SIGNATURE is demonstrating to discerning consumers the benefits of combining cutting-edge technology with beautiful, modern aesthetics to create a more luxurious, refined living space. And for consumers who appreciate the finer aspects of life, creating a living environment where both beauty and functionality exist in harmony is a worthy aspiration.