LG Announces Technical Collaboration With Magna for the Future of Mobility

LG and Magna to Develop Next Generation Autonomous Driving-Infotainment Solution Proof of Concept

SEOUL, Jan. 4, 2023?—?LG Electronics (LG) announced a technical collaboration with Magna, a global mobility technology company and one of the largest suppliers in the automotive space. The two companies have signed an agreement to develop a proof of concept for an automated driving-infotainment solution, aimed at providing differentiated customer experiences and enabling readiness for the future of mobility.

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Under the agreement, LG and Magna will explore the technical feasibility of integrating LG’s infotainment capabilities with Magna’s Advanced Driver Assistance System (ADAS) and automated driving technologies.

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LG Vehicle component Solutions (VS) Company is recognized as a leader of In-Vehicle Infotainment (IVI) capabilities in the automobile industry. In anticipation for the car of the future, LG VS Company has been proactively exploring its portfolio of future products and technologies.

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This concept will focus on creating executable IVI-ADAS solutions to better meet carmakers’ vehicle programs. Both LG and Magna plan to introduce this concept to global automakers during CES 2023.

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“We are excited to work with Magna, now in the automated driving sector, to develop a proof of concept that could bring value expanding beyond our cockpit domain,” said Eun Seok-hyun, president of LG VS Company. “We plan to work closely together to demonstrate potential ADAS innovations that could help automakers address some of their toughest challenges.”

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This collaboration follows a successful joint venture LG and Magna announced in July 2021 called LG Magna e-Powertrain Co., Ltd, to manufacture e-motor, inverters and on board chargers as well as related e-drive systems to support the growing global shift toward vehicle for certain automakers.