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    Photography

    We have three different types of photography, each with their own clear role to play.
    All of our photography is unified by clear principles:
    authenticity, positivity, warmth, breathing space, diversity and attention to detail.

    • Everyday Life
      Imagery should capture real,
      spontaneous moments so it feels
      warm, positive and relatable.
    • Energy, Passion and Interests
      We capture and celebrate the
      energy and attitude of people
      and their passions.
    • Products
      We capture the craft, detail and the quality
      of our products. Always balancing warmth and
      innovation in a way that feels uniquely LG.

    Uniquely LG

    Our imagery should feel warm, positive and relatable.
    Always balancing warmth and innovation in a way that feels uniquely LG.

    What’s next? Explore brand elements

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