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  • Press Release


    Consumer Empowerment: LG Building a Smarter Future


    Consumer Empowerment: LG Building a Smarter Future

    LG Electronics embraces innovations such as Internet of Things (IoT) to deliver excellent customer integration and connectivity


    DUBAI, UAE – November 27, 2018: With more technology companies entering the burgeoning smart home market, it is only natural that autonomation will significantly make the ‘home experience’ more pleasant and convenient. We are already witnessing the evident increase in various gadgets and electronics released on the IoT sphere. Since the technology is still relatively new, this current ‘testing phase’ will result in the cleaning out of multiple products replaced by better solutions. One of those tech-solution providers is LG Electronics (LG) and technologies such as LG’s SmartThinQ, are here to change the way people live.


    LG SmartThinQ is an LG smart home platform that provides total IoT services by connecting and controlling a range of smart appliances, LG Smart hub and LG sensors on the SmartThinQ application. IoT is defined as the interconnection via internet of computing devices in everyday objects, enabling them to share data.


    Mr. Kevin Cha, President of LG Electronics Middle East & Africa (MEA) commented: “We are leading the way with our innovative, intuitive and eco-friendly appliances that provide time-saving, reliable and consumer-centric technologies. We want to ensure that our consumers have more quality-time with their families and friends, a value deeply embedded at LG. Additionally to building a smarter future, LG is also adamant on building a greener and eco-friendlier environment.”


    LG Smart hub and LG Smart sensors can turn non-smart appliances into smart appliances, and various IoT devices including smart bulb, smart plug and motion sensors can transform any home into a smart house. Below are three reasons on why connecting to SmartThinQ is building a smarter future for yourself.




    It is User-Friendly, Efficient and Convenient

    The new generation of LG electronics offers a wide range of technological advances. One of the most user-friendly is SmartThinQ with Wi-Fi connectivity, bringing about a whole new level of control and convenience, whether homeowners are out and about or inside the abode. The application provides home autonomation services interfacing with LG Smart appliances and IoT accessories. It is also compatible with both Android and Apple, although optimized for the LG G series of smart phones. For added convenience, LG SmartThinQ network works with smart assistant on devices like Google Home and Alexa, so you can use simple voice commands to control your home. SmartThinQ technology is built on an open platform which also works with a variety of smart tech partners such as SideChef and Innit.


    Setting up is straight-forward and simple. With just one app, users can control commands such as turning on or off the air conditioner, preheating an oven or creating ice on the way home from work, or checking your dishwasher cycle from the metro. The best part is, using artificial intelligence, the more you use your smart appliances, the smarter they get by remembering your habits to better anticipate your needs.


    It is Eco-Friendly and Sustainable

    LG has been a longtime advocate of building greener lifestyles and has continued to practice responsible environmental stewardship by producing eco-friendly systems to help users reduce energy consumption. LG’s SmartThinQ range of devices are designed to provide sustainable energy savings, minimize efficiency losses and offer low lifecycle costs compared to other appliances currently available on the market.


    Eco-friendly products help preserve the environment by significantly reducing pollution. The tech-giant has reduced the use of hazardous substances such as heavy metals and various chemicals in their products. LG has committed itself in promoting green production by making its products more recyclable and easier to dispose at the end of products’ lifespan.


    The app communicates with you by sending notifications to your smart device when you have for example, left the refrigerator door open or forgot to switch off some lights or the AC before leaving a room. With the touch of a button or even a voice command, users can switch various appliances off in such a situation, conserving tons of energy. LCD displays of SmartThinQ appliances can also show daily, weekly or monthly reports detailing appliance energy consumption.


    It Saves a Lot of Time!

    Creating a smart home ecosystem with the SmartThinQ application saves a lot of the time-wasting tasks we must complete on a daily and weekly basis. At the center of the system, is a concept of an intelligent Wi-Fi grid built around a smart meter, enabling home owners to schedule oven cook time, washing cycles, refrigerator defrost at the most cost-effective and convenient times.


    Not only is it drastically time-saving, but it allows family household chores to be shared. Remotely controllable devices can spread the workload and create a sense of shared responsibility among family members.

    To find out more about the LG’s SmartThinQ product solutions, please visit: www.ccc-sh.net/ae


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    About LG Electronics, Inc.

    LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 77,000 people working in 125 locations around the world. With 2016 global sales of USD 47.9 billion (KRW 55.4 trillion), LG comprises four business units ― Home Appliance & Air Solutions, Mobile Communications, Home Entertainment and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2016 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.


    About LG Electronics Home Appliance & Air Solution Company

    LG Electronics Home Appliance & Air Solution Company is a global leader in home appliances, air conditioning and air quality systems. The company is creating total solutions for the home with its industry leading core technologies. LG is committed to making life better for consumers around the world by providing thoughtfully designed products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, air conditioners, air purifiers and dehumidifiers. Collectively, these products deliver enhanced convenience, superb performance, great savings and compelling health benefits. For more information, please visit www.ccc-sh.net.



    Media Contacts:

    Karima Karmouzi

    Regional PR Manager/MEA RHQ Marketing Team

    Tel: +971-4-279-9507 (Ext. 507)

    E-mail: karima.karmouzi@lge.com



    Aaron Budwal

    Telephone: +971 4 553 9543

    Fax: +971 4 553 9554

    Email: aaron.budwal@lg-one.com