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  • Press Release





    Latest Lineup Offers More Choices for Users Seeking Utmost Convenience and Quality

     from Their Refrigerator


    DUBAI, May 16, 2018 -- A global leader of the refrigerator industry, LG Electronics (LG) is showing its latest refrigerator InstaView Door-in-Door? lineup. Renowned for its revolutionary glass panel and groundbreaking knock-on feature, the InstaView lineup now features Multi-Door refrigerators. With a sleek black stainless-steel design, it adds a touch of elegance to every kitchen while delivering peak convenience to consumers worldwide.


    Transforming the Consumers’ Kitchen Experience

    Eager to satisfy the needs of the rapidly growing global market, LG is applying InstaView Door-in-Door? technology to Multi-Door refrigerators and equipping them with differentiated and innovative features. LG’s InstaView Door-in-Door? refrigerators come with a smooth glass panel that illuminates the interior with two simple knocks so users can conveniently scan the contents for faster and easier access to their favorite drinks and snacks. This distinctive feature offers an energy-efficient and comfortable way to look inside without opening the appliance door, leading to less cold air escaping and fresher food for longer. The large Door-in-Door? even provides storage space to maximize both flexibility and convenience. This useful compartment can be easily accessed through the Hidden Button under the refrigerator door and keeps food fresher longer by reducing cold air loss up to 41 percent1.


    Innovative Features Cater to Everyday User Needs

    LG’s InstaView Door-in-Door? refrigerator also boasts a variety of features aimed to make consumer life easier as well as keep food in an optimal state. The refrigerator utilizes a door-mounted Slim Spaceplus? Ice System to produce ready-to-use ice while providing greater refrigerator space as well as more room in the door shelf. Extra space allows consumers to place daily food items such as sliced ham, cheeses and butter within easy reach. Users can also more utilize the space in more creative ways through the Folding Shelf, which can be adjusted to allow users to store tall, bulky bottles or pots. Within the refrigerator, the InstaView Door-in-Door? comes equipped with Hygiene Fresh+?2 to eliminate potentially contaminated air, unpleasant odors, and 99.999 percent of the bacteria3 inside.


    Moreover, the unique Inverter Linear Compressor, which is backed by a 10-year warranty, lowers the energy consumption of LG refrigerators 32 percent and noise 25 percent4 due to less internal friction, alongside greater reliability and durability. While other refrigerators typically come with the less efficient conventional reciprocating drive, the linear piston drive used by LG’s Inverter Linear Compressor is what produces these remarkable differences.



    In addition to performance, LG’s cutting-edge refrigeration technology also offers beauty in its stainless-steel design. The expanded lineup of InstaView Door-in-Door? models has a black stainless-steel finish with either a luxurious glossy or quiet matte. Combined with a modern finish, the timeless stainless-steel design complements any kitchen décor.


    Through LG’s SmartThinQ?, users can remotely control their refrigerator with their smartphone, enabling them to set the refrigerator temperature and diagnose appliance problems all from the connected application.


    “Maximizing convenience and energy-efficiency, LG’s InstaView lineup offers the best in refrigeration technology,” said Song Dae-hyun, president of LG Electronics Home Appliance & Air Solutions Company. “The expanded lineup reflects LG’s dedication to meet the ever-changing needs of consumers while still showcasing the beauty of the kitchen.”


    # # #


    1 Based on Intertek testing of SX5534WB, GR-S632GLRC and LFX3194ST/02, according to LG internal test method, measuring percentage reduction in exchange rate of air when opening Door-in-Door? compared to refrigerator door for 10 seconds. Results may vary by model and duration of door opening.

    2 Specific features and functionality may differ on a market to market basis.

    Tested by Intertek, ISO 27447 Test Protocol

    Compared to the refrigerator with LG conventional reciprocating compressor. Based on VDE testing comparing energy consumption and noise level between LGE model GBB530NSCXE and GBB530NSQWB.


    About LG Electronics, Inc.

    LG Electronics, Inc. is a global innovator in technology and manufacturing with operations in more than 100 locations around the world. With 2017 global sales of USD 55.4 billion (KRW 61.4 trillion), LG is comprised of five companies ― Home Appliance & Air Solutions, Home Entertainment, Mobile Communications, Vehicle Components and Business-to-Business ― and is a world-leading producer of TVs, refrigerators, air conditioners, washing machines and mobile devices in addition to premium LG SIGNATURE products and ThinQ featuring artificial intelligence. For the latest news and information on LG Electronics, visit www.LGnewsroom.com.


    About LG Electronics Home Appliance & Air Solution Company

    The LG Electronics Home Appliance & Air Solution Company is a global leader in home appliances, smart home solutions, air quality systems as well as futuristic products featuring artificial intelligence. The company is creating total solutions for the home with its industry leading core technologies and is committed to making life better for consumers around the world by developing thoughtfully designed kitchen appliances, living appliances and air solution products. Together, these products deliver enhanced convenience, superb performance, efficient operation and compelling health benefits. For more information, visit www.ccc-sh.net.


    Media Contact:

    LG Electronics Gulf FZE

    Maddan R Saawant

    Tel: +9714-350 9500

    Fax: +9714-334 4304

    Email: madan.sawant@lge.com




    Rana Moaty

    Telephone: +971 4 553 9543

    Fax: +971 4 553 9554

    Email: rana.moaty@lg-one.com