Press Release

LG SIGNATURE launches the ‘Dream Home’ campaign

        South Korean technology giant teams up with influencers and industry experts to envisage their dream home

Dubai-UAE: 05 December 2018 - LG’s premium electronics brand, LG SIGNATURE is running a new campaign aimed at understanding how consumers would design their ideal living space.

Comprising of 20 second spots on Instagram, a host of well-known interior designers and lifestyle influencers responded to the question: “What is your dream home?”.

https://www.youtube.com/watch?v=zrItThaXauY

Participants included LG SIGNATURE ambassadors Emirati Product Designer – Khalid Shafar, Interior Designer and Founder of Design by Roar – Pallavi Dean, TV Presenter Mahira Abdelaziz, as well as design influencers that included: Talib Choudhry – Editor-in-Chief of Architectural Design Middle East; Nadine Kanso – Founder of ‘Bil Arbi’; Rosemin Manjji – Founder of RR&CO; Katia Jundi – Managing Partner at MPP-ME; Dana Malhas – Co-owner of Cream Jeddah; and Emirati Entrepreneur Saleh Al Braik.

Viewers are then invited to share their own answers via video posts, with the hashtags #LGSIGNATURE and #dreamhome, encouraging their friends to follow suit.

At its core, LG SIGNATURE aims to offer a seamless blend of style and innovation in its appliances. It’s range of future-proof tech includes: an OLED TV, refrigerator, washing machine and air purifier. LG SIGNATURE’S purpose is to enable the most discerning individuals out there to incorporate the very best of tech into their spaces without compromise on design.

The LG SIGNATURE OLED TV is a sleek 4K smart TV with ThinQ AI technology for a premium viewing experience. The TV is able to communicate with other ThinQ-powered products, evolving and catering to your changing needs.

So far, the campaign has generated more than 54,000 views on Instagram.

-Ends-

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 77,000 people working in 125 locations around the world. With 2016 global sales of USD 47.9 billion (KRW 55.4 trillion), LG comprises four business units ― Home Appliance & Air Solutions, Mobile Communications, Home Entertainment and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2016 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics Home Appliance & Air Solution Company

LG Electronics Home Appliance & Air Solution Company is a global leader in home appliances, air conditioning and air quality systems. The company is creating total solutions for the home with its industry leading core technologies. LG is committed to making life better for consumers around the world by providing thoughtfully designed products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, air conditioners, air purifiers and dehumidifiers. Collectively, these products deliver enhanced convenience, superb performance, great savings and compelling health benefits. For more information, please visit www.ccc-sh.net.

Media Contacts:

Karima Karmouzi
Regional PR Manager/MEA RHQ Marketing Team
Tel: +971-4-279-9507 (Ext. 507)
E-mail: karima.karmouzi@lge.com

LG-One:

Aaron Budwal
Telephone: +971 4 553 9543
Fax: +971 4 553 9554
Email: aaron.budwal@lg-one.com