Better life for all

Small Choices, Big Impact

Meet Jack who makes better choices

Jack is an ordinary urban farmer who tries to make small, but meaningful, Better life for all. His choice to buy a slightly imperfect, but incredibly delicious fruit has made him so happy - can you see why?

Attractive-shaped food that catch your eyes

Sometimes, our fussiness about appearances leads us to ignore the charm of imperfect but perfectly delicious food. That’s why nearly 30% of all the food we produce never makes it to our plates each year! Every time we pass on an odd-shaped apple, we waste precious resources like water, land, and fuel. When food waste rots, it releases methane, a gas that's 20 times mightier than carbon dioxide in heating our world. Let’s not make this imperfect food pass us by!

Discover Imperfect Fruits' Hidden Delights

Rich Flavors and wholesome health benefit

They might not win any prizes, but boy, are they nutritious! Appearance and quality are often different. They are delicious enough and have a lot of nutrients. Find a different kind of fun at Imperfect fruits.

Make something special with Imperfect Fruit

How about a refreshing brew of Imperfect Apple Flower Tea? Each apple you might have overlooked could be your next delicious discovery. Find one in your fridge, and turn it into delightful apple flower tea. Standing up against food waste never tasted so good. Ready to taste?

Instagram