Next-Level Picture Quality with AI-powered LG OLED & QNED TVs

The 2025 Launch: OLED Meets QNED

LG’s OLED range continues to define cinematic picture quality. Viewers can expect perfect blacks, infinite contrast, and precise pixel-level control that brings every detail to life. It remains the flagship choice for those who want uncompromised clarity and depth.

Alongside OLED, LG has introduced its latest QNED lineup. These models are built on nanoparticle technology and enhanced with the company’s new Dynamic QNED Color solution. Certified for 100 percent color volume by Intertek, QNED televisions display a wider spectrum of accurate, vivid colors.

Together, the OLED and QNED ranges give households more ways to enjoy LG’s best picture quality.

Why Dynamic Color Matters for Modern Viewing

Color is central to how people experience television. Bright sports scenes, nature documentaries, and cinematic dramas demand accuracy and consistency. LG’s Dynamic QNED Color addresses this by expanding the range of shades that appear on screen.

Unlike conventional LCD displays, which can struggle with color accuracy under bright light, QNED models maintain richness and balance. This means a football match viewed in daylight retains natural grass tones, while a late-night drama preserves the subtle hues of its darker scenes. Certified color performance ensures that what appears on screen matches the intent of the content creator.

How AI Processing Changes the Experience

LG’s new Alpha AI processor studies each frame in real time, adjusting sharpness, tone, and color balance. The goal is to reduce manual settings and deliver a picture that feels tuned to the environment.

AI also adds a layer of personalization. Features such as AI Concierge recommend shows and films based on viewing habits, while AI Picture Wizard automatically calibrates brightness and color to match room conditions. Families benefit from a consistent experience without needing to change settings for each program or each person.

The processor also powers Dynamic Tone Mapping Pro, which divides the screen into hundreds of zones and adjusts contrast in each. Highlights appear brighter, shadows hold more detail, and fast-moving content remains smooth. The result is a more immersive experience across every type of content, from sports to gaming.

From Recommendations to Personalization

LG’s 2025 televisions include features that guide viewers toward content they are most likely to enjoy. AI Concierge observes viewing patterns and offers suggestions that feel tailored to each user. This reduces the time spent searching and makes it easier to find new programs.

AI Picture Wizard adds another layer of convenience. It measures the conditions of the room and adjusts brightness and color automatically. Families can sit down to watch without navigating menus or changing settings. Each program displays with consistent quality that suits the space.

Fine-Tuning Every Frame With Tone Mapping

Dynamic Tone Mapping Pro is a core feature of the 2025 lineup. Instead of treating the screen as a single image, the system divides it into many small zones. Each area is refined for brightness and contrast.

This approach allows highlights to appear sharper and shadows to hold more detail. Sports broadcasts remain clear during rapid action, while dramatic films gain more depth and atmosphere. Gaming benefits as well, with visuals that feel more vivid and immersive.

Taking Picture Pro Beyond Basics

AI Picture Pro brings another level of refinement. The system identifies different elements on screen, such as a face or an object in the background, and improves each separately. Skin tones appear natural, edges stay defined, and textures gain detail.

The effect is a picture that feels closer to what the eye would see in reality. A live match retains clarity, a wildlife documentary displays the detail of feathers and leaves, and a thriller preserves the nuances of darker scenes. Across all genres, the technology helps the image remain accurate and engaging.

Turning Built-In Speakers Into Surround Sound

LG has strengthened audio performance across its 2025 lineup. AI Sound Pro converts the television’s built-in speakers into a virtual surround sound system. Dialogue becomes clearer, background effects gain direction, and music fills the room with greater depth. Viewers experience a wider and more immersive soundstage without the need for external speakers.

Calibrating Sound for Any Room Size

Sound quality depends on the space as much as the source. AI Sound Tuning measures the acoustics of the room and adapts output accordingly. A large living room receives balanced sound that carries across the space. A smaller apartment gains clarity without distortion. The technology also adjusts audio profiles for different types of content, from sports and films to concerts and talk shows.

Making Search Natural and Personal

AI also improves how viewers interact with their television. AI Search, powered by advanced language models, allows users to speak naturally when looking for content. Instead of memorizing specific keywords, viewers can ask for a show or film in everyday language. The system delivers faster and more accurate results that reflect personal preferences.

A Hub for Smart Homes Across the Region

The 2025 OLED and QNED televisions act as control centers for connected living. Powered by the latest webOS platform, they link seamlessly with LG ThinQ, Google Home, Apple AirPlay, and Google Cast. Users can manage devices, share content, and mirror screens from mobile phones or laptops.

Accessible Innovation for Families and Enthusiasts

LG has designed its new lineup with different households in mind. Ultra-slim profiles blend into interiors, while energy-efficient operation supports sustainable living. The range also covers multiple price points, making advanced technology available to more consumers.

For technology enthusiasts, the models highlight LG’s most recent advances in AI-driven picture and sound. For families, the televisions simplify entertainment by learning preferences and reducing setup. Each household gains a shared screen that adapts to individual needs while delivering premium performance.