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    OLED77B36LA component-copyModelName
    2023 LG OLED B3 4K Smart TV, 77 inch

    Key Features

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    2023 LG OLED B3 4K Smart TV, 77 inch
    Where to Buy
    A video shows the 11 Years World's No.1 OLED TV emblem appear gradually against a black backdrop with purple, pink, and orange fireworks. A video shows the 11 Years World's No.1 OLED TV emblem appear gradually against a black backdrop with purple, pink, and orange fireworks.

    11 years later.
    Still on top.

    *Source: Omdia. Unit shipments, 2013-2023. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk. Visit https://www.omdia.com/ for more details.
    A video opens with a black background, and LG OLED B3 gradually appears with a colorful abstract artwork on screen. The TV moves into place, and the words LG OLED appear in white. A video opens with a black background, and LG OLED B3 gradually appears with a colorful abstract artwork on screen. The TV moves into place, and the words LG OLED appear in white.

    Excellence on Screen

    α7 AI Processor 4K Gen6

    Evolution at Its Core

    Enter the world of α-realism1. A portal to new universes and the sensation of feeling like you're really there. Be the main character surrounded by the exceptional picture and sound refinements of α7 AI Processor 4K Gen6.
    A video of the α7 AI Processor 4K Gen6 against a circuit board. The board illuminates, and yellow lights emit from the chip representing its power. A video of the α7 AI Processor 4K Gen6 against a circuit board. The board illuminates, and yellow lights emit from the chip representing its power.
    dessktop-2 mobile-2

    • AI Super Upscaling

      The AI processing system uses AI Noise Reduction and AI Super Resolution to classify images and remove noise based on their category. Then, deep learning algorithms enhance faces and objects to make them look more defined, expressive, and multi-dimensional without appearing artificial.
      An image of a woman in a city. A square overlay is applied on top of the woman representing AI Super Upscaling, putting her in focus with detail against an artfully blurred backdrop.

    • OLED Dynamic Tone Mapping

      OLED Dynamic Tone Mapping refines what's in the frame by applying the optimal tone curve for more natural HDR, contrast, and detail.
      A video showing a woman perched on the edge of a mountain. A straight line across the screen transforms into a wave, representing the tone curve that refines the picture.
    Close
    *Screen images simulated.
    **Soundbar can be purchased separately.
    AI Sound Pro

    Step Into a Realm of Cinematic Sound

    The movie theater comes home with AI Sound Pro. Heart-pounding, room-filling, crystal-clear audio surrounds you for a level of immersion that's virtually unheard of.
    An overhead image of an LG OLED TV and the α9 AI Processor 4K Gen6. Orange and turquoise waves connect the chip and the TV, and then bubbles depicting sound radiate from the screen. An overhead image of an LG OLED TV and the α9 AI Processor 4K Gen6. Orange and turquoise waves connect the chip and the TV, and then bubbles depicting sound radiate from the screen.
    *Screen images simulated.
    **Sound may vary according to the listening environment.
    ***Must be activated through the sound mode menu.

    Sound that surrounds you

    Virtual 5.1.2 Surround Sound puts you at the heart of the story. Hear fighter jets zooming overhead, footsteps rustling behind you, and the swell of the orchestra as it reaches the crescendo.
    An image of an LG OLED TV in a room showing a music concert. Bubbles depicting virtual surround sound fill the space. An image of an LG OLED TV in a room showing a music concert. Bubbles depicting virtual surround sound fill the space.

    A heart-pounding audio experience

    Heighten home cinema with audio that packs a punch. Dynamic Sound Boost amps up the power, immersion, and impact of everything you hear.
    A video of a person dirt biking on red, dusty land. As they take a corner, green sound bubbles appear from the wheel. A video of a person dirt biking on red, dusty land. As they take a corner, green sound bubbles appear from the wheel.

    Sound tailored to what you watch

    Whether it's a blockbuster movie, acoustic set, or family video call, sound is balanced in real time for optimal audio in any scenario.
    A video of a person playing violin with a yellow bubble and wave depicting sound. The scene changes to a singer and band playing an intimate gig in a lounge. Blue sound waves surround the singer, turquoise soundwaves emit from the guitar, and purple soundwaves come from the cello. A video of a person playing violin with a yellow bubble and wave depicting sound. The scene changes to a singer and band playing an intimate gig in a lounge. Blue sound waves surround the singer, turquoise soundwaves emit from the guitar, and purple soundwaves come from the cello.

    Perfectly tuned from wall to wall

    Your remote control detects the sound in real time and customizes it to fit the unique acoustics of your space and surround you in sound wherever you're sitting.
    A video opens showing an aerial shot of the remote control. A blue circle appears over the sensor. The scene pans out to show the remote control on a coffee table in a gray room. Blue soundwaves emit from the TV, and an image fills the screen showing a person kayaking over choppy waves. The blue sound waves reach the remote control, and waves depicting sound bounce from the wall, and then a blanket of sound covers the room. A video opens showing an aerial shot of the remote control. A blue circle appears over the sensor. The scene pans out to show the remote control on a coffee table in a gray room. Blue soundwaves emit from the TV, and an image fills the screen showing a person kayaking over choppy waves. The blue sound waves reach the remote control, and waves depicting sound bounce from the wall, and then a blanket of sound covers the room.
    *Screen images simulated.
    **Sound may vary according to the listening environment.
    ***AI Acoustic Tuning must be activated in the AI Service menu.
    ****Remote control may vary by region.
    Slimline Design

    Blends In. Stands Out.

    Inspire your interiors with the ultra-slim OLED that adds minimalist charm to your space.
    An image of LG OLED B3 with a Floor Stand in front of a window overlooking the city. LG OLED B3 on the wall of a modern room. The bottom corner of LG OLED B3's base. An image of LG OLED B3 with a Floor Stand in front of a window overlooking the city. LG OLED B3 on the wall of a modern room. The bottom corner of LG OLED B3's base.
    *Gallery Stand is supported by 65B3 and 55B3.
    **Gallery Stand sold seperately.
    SELF-LIT OLED

    No Backlight Necessary

    Pixels reachest their brightest, most brilliant potential when they stand alone and shine without the dull glow of a backlight.
    A video of a TV's layers with a starry nighttime landscape photograph on the main OLED display. The backlight disappears, and the polarizer, color filter, and OLED come together to produce an image so bright that it reflects below the TV like on water. A video of a TV's layers with a starry nighttime landscape photograph on the main OLED display. The backlight disappears, and the polarizer, color filter, and OLED come together to produce an image so bright that it reflects below the TV like on water.
    child feature child feature

    • Infinite Contrast

      With deep dark blacks that can only be achieved by self-lit pixels, bold contrast reveals details your eyes usually miss with crisp, defined visuals.
      A video of a man hiking shown through a caved tunnel. A slider moves across the screen, applying Infinite Contrast to the image.

    • 100% Color Fidelity & 100% Color Volume

      With 100% color fidelity and volume, colors are displayed exactly like the original, with rich tones in both bright and dark environments.
      An image of a parrot's tail against a black background is displayed on the top corner of a slim OLED TV against a black background. Each color on the parrot's feathers is vivid and boldly defined.
    • An image of a parrot's tail against a black background is displayed on the top corner of a slim OLED TV against a black background. Each color on the parrot's feathers is vivid and boldly defined.
    Close
    *Screen images simulated.
    **LG OLED Panel is certified by Intertek for 100% Color Fidelity measured to CIE DE2000 with 125 color patterns.
    ***Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.

    TV and Soundbar in Harmony

    Use your LG OLED TV with an LG Soundbar, and they work together like one speaker to create three-dimensional concert hall sound.

    An image of an LG OLED TV in a room showing a music concert. Blue curved lines depicting TV sound and purple curved lines expressing Soundbar sound fill the space. An image of an LG OLED TV in a room showing a music concert. Blue curved lines depicting TV sound and purple curved lines expressing Soundbar sound fill the space.

    More Sound Settings

    Connect your LG OLED TV to an LG Soundbar and automatically switch to Soundbar Mode, revealing 3 new settings.

    An image of an LG OLED TV with Soundbar. A video of a boy playing the guitar plays on screen with Soundbar Mode's settings overlayed on top. An image of an LG OLED TV with Soundbar. A video of a boy playing the guitar plays on screen with Soundbar Mode's settings overlayed on top.
    *Soundbar Mode may vary by TV models.
    **Soundbar Mode control may vary by soundbar models.
    ***Soundbar can be purchased separately.
    ****Smart features may be limited if the product is not sold through official distribution.
    webOS 23 new Home

    Tailored to Your Liking

    From your favorite content to your preferred way to view, webOS 23 new Home is the hub that revolves around you.
    A clip from a sci-fi movie resizes to become an image on the screen of the webOS 23 new Home UX. After scrolling down, the home screen shows personalized recommendations and trending content. A clip from a sci-fi movie resizes to become an image on the screen of the webOS 23 new Home UX. After scrolling down, the home screen shows personalized recommendations and trending content.
    *Screen images simulated.

    My Profile

    Get tailored movie recommendations, an overview of your team's next games, and your own notifications, all from one place dedicated to you.
    A video showing WebOS's home screen. A cursor clicks on the initial in the top right corner and switches to another profile. A video showing WebOS's home screen. A cursor clicks on the initial in the top right corner and switches to another profile.

    Quick Card

    Create dedicated cards for your favorite apps and services. Arrange them how you like, switch them up, and jump quickly into your content.
    A video showing WebOS's home screen. The cursor clicks on the Game Quick Card and then the Sports Quick Card, both of which lead to screens with related content. A video showing WebOS's home screen. The cursor clicks on the Game Quick Card and then the Sports Quick Card, both of which lead to screens with related content.

    AI Picture Wizard

    Pick your favorite images, and AI Picture Wizard analyzes 85M cases from 27 categories to set your ideal sharpness, contrast, and chroma.
    A video shows a gallery featuring images of a cartoon dragon with differing contrast, brightness, color, etc. Two images are selected and then merged to create a personalized image settings profile. A video shows a gallery featuring images of a cartoon dragon with differing contrast, brightness, color, etc. Two images are selected and then merged to create a personalized image settings profile.

    AI Concierge

    Get recommendations for new things to watch based on your voice search history.
    An image of an LG OLED TV and remote control. The mic button on the remote control is lit up, and voice search keyword recommendations appear on the screen. An image of an LG OLED TV and remote control. The mic button on the remote control is lit up, and voice search keyword recommendations appear on the screen.
    *Screen images simulated.
    **Supported menus and apps may vary by country.
    ***Menus displayed may be different upon release.
    ****Keyword recommendations vary according to the app and time of day.

    Sights and Sounds Come To Life

    .

    Spellbinding Cinema

    Scenes come to life with Dolby Vision's ultra-vivid picture and the immersive, spatial audio of Dolby Atmos.

    An image of an LG OLED TV in a room playing an action movie. Sound waves create a dome between the sofa and the TV, depicting immersive spatial audio. An image of an LG OLED TV in a room playing an action movie. Sound waves create a dome between the sofa and the TV, depicting immersive spatial audio.

    The True Picture

    Picture processing can remove a movie's intended charm. Filmmaker Mode preserves the director's cut for a more authentic way to enjoy films.

    An image of a film editor mastering a movie. An image of a film editor mastering a movie.

    Endless Libraries of Entertainment

    Tune into all the streaming services you love straight from your TV, including Netflix2, Prime Video3, and Apple TV+4.

    A poster of Wednesday from Netflix, The Rings of Power from Prime Video, and Ted Lasso from Apple TV Plus. A poster of Wednesday from Netflix, The Rings of Power from Prime Video, and Ted Lasso from Apple TV Plus.
    *Content and app availability may vary by country or region.
    **Separate subscriptions required for OTT services.
    Ultimate Gaming

    Embark on Epic Gaming Adventures

    Feel like a winner every time you play. A blazing-fast 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support come together to create a clear, smooth picture that can't be rivaled, while the gamer-oriented UX and simple game streaming let you dive straight in and play on.
    An image of three men playing a racing game on an LG OLED TV in a modern city apartment. An image of three men playing a racing game on an LG OLED TV in a modern city apartment.
    *Response time tested and certified by Intertek.
    **VRR is a certified specification of HDMI 2.1.
    Game Dashboard & Optimizer

    Game Settings at a Glance

    Apply the ideal settings for your game genre and playing environment with Game Optimizer. Dive into Sound Tab and amplify the action or Game Tab to make sure everything looks and feels just right. There's no need to pause. Simply access the menu from Game Dashboard, which hovers over the action while you play.
    Three game screens are shown against a black gradient background. One shows a car racing game with the Game Dashboard hovering over the action. Another shows a Sci-Fi game with the Game Optimizer menu. And the last screen shows Game Optimizer's Game Tab over a music game. Three game screens are shown against a black gradient background. One shows a car racing game with the Game Dashboard hovering over the action. Another shows a Sci-Fi game with the Game Optimizer menu. And the last screen shows Game Optimizer's Game Tab over a music game.
    The Sports Sensation

    The Only Match for Games That Take Your Breath Away

    Sports step into the spotlight. A personalized Sports Alert keeps you in the know about your favorite team, with direct access to match schedules from your home screen. With a decade of innovation, only LG OLED brings you stadium-like realism with a vast display and the crisp definition of the α7 AI Processor 4K Gen6 — ideal for watching two games at once with Multi View.
    An image of the display showing a soccer game with a player in a red strip about to kick the ball across the stadium. The game score is visible at the bottom of the screen. The green grass from the pitch stretches beyond the screen to the black backdrop. An image of the display showing a soccer game with a player in a red strip about to kick the ball across the stadium. The game score is visible at the bottom of the screen. The green grass from the pitch stretches beyond the screen to the black backdrop.
    *Image is for illustration purposes only.
    Eco-friendly LG OLED cardboard packaging depicted around thriving trees and mountains. Eco-friendly LG OLED cardboard packaging depicted around thriving trees and mountains.
    Sustainability

    The Circle of Life

    From green product design to reduced packaging, energy-efficient use, and a waste recovery system, LG OLED considers the planet from production to disposal.
    *Only 65G3 is shown in the image for example purposes. All 2023 LG OLED models feature eco-friendly packaging.
    1.α-realism refers to the realistic image and sound quality driven by LG's α7 AI Processor 4K Gen6.
    2.Netflix streaming membership required.
    3.Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
    4.Subscription required for Apple TV+. Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, Registered in the U.S. and other countries.
    Close
    PICTURE (DISPLAY)
    • Display Type
      4K OLED
      Display Resolution
      4K Ultra HD (3,840 x 2,160)
    • Refresh Rate
      120Hz Native
      Wide Color Gamut
      OLED Color
    PICTURE (PROCESSING)
    • Picture Processor
      α7 AI Processor 4K Gen6
      AI Picture
      AI Picture Pro
    • AI Upscaling
      AI Super Upscaling 4K
      AI Genre Selection
      Yes (SDR/HDR)
    • AI Brightness Control
      Yes
      HDR (High Dynamic Range)
      Dolby Vision / HDR10 / HLG
    • FILMMAKER MODE?
      Yes
      HFR (High Frame Rate)
      4K 120 fps (HDMI)
    • Dynamic Tone Mapping
      Yes
      Dimming Technology
      Pixel Dimming
    • Motion
      OLED Motion
      Picture Mode
      10 modes (Personalized Picture Wizard, Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room))
    GAMING
    • G-Sync Compatible (Nvidia)
      Yes
      FreeSync Compatible (AMD)
      Yes
    • HGIG Mode
      Yes
      Game Optimizer
      Yes (Game Dashboard)
    • ALLM (Auto Low Latency Mode)
      Yes
      VRR (Variable Refresh Rate)
      Yes
    SMART TV
    • Operating System (OS)
      webOS 23
      ThinQ
      Yes
    • Intelligent Voice Recognition
      Yes
      Magic Remote Control
      Built-In
    • Smartphone Remote App
      Yes (LG ThinQ)
      Art Gallery
      Yes
    • Full Web Browser
      Yes
      Sports Alert
      Yes
    • Multi View
      Yes
      Family Settings
      Yes
    • USB Camera Compatible
      Yes
    AUDIO
    • Audio Output
      20W
      Speaker System
      2.0 channel
    • Speaker Direction
      Down Firing
      Dolby Atmos
      Yes
    • AI Sound
      AI Sound Pro (Virtual 5.1.2 Up-mix)
      Clear Voice Pro
      Yes
    • AI Acoustic Tuning
      Yes
      WiSA Ready
      Yes (Up to 2.1 Channel)
    • LG Sound Sync
      Yes
      Sound Mode Share
      Yes
    • Simultaneous Audio Output
      Yes
      Bluetooth Surround Ready
      Yes (2 Way Playback)
    • Audio Codec
      AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)
    CONNECTIVITY
    • HDMI Input
      4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS as specified in HDMI 2.1 (2 port))
      Simplink (HDMI CEC)
      Yes
    • HDMI Audio Return Channel
      eARC (HDMI 3)
      USB Input
      2ea (v 2.0)
    • Wi-Fi
      Yes (Wi-Fi 5)
      Bluetooth Support
      Yes (v 5.0)
    • Ethernet Input
      1ea
      CI Slot
      1ea
    • RF Input (Antenna/Cable)
      2ea
      SPDIF (Optical Digital Audio Out)
      1ea
    ACCESSIBILITY
    • High Contrast
      Yes
      Gray Scale
      Yes
    • Invert Colors
      Yes
    DIMENSIONS AND WEIGHTS
    • TV Dimensions without Stand (WxHxD)
      1723 x 992 x 55.3
      TV Dimensions with Stand (WxHxD)
      1723 x 1043 x 270
    • Packaging Dimensions (WxHxD)
      1879 x 1130 x 285
      TV Stand (WxD)
      749 x 270
    • TV Weight without Stand
      26.7
      TV Weight with Stand
      30.0
    • Packaging Weight (Overseas)
      42.8
      VESA Mounting (WxH)
      400 x 200
    POWER
    • Power Supply (Voltage, Hz)
      AC 100~240V 50-60Hz
      Standby Power Consumption
      Under 0.5W
    ACCESSORIES INCLUDED
    • Remote
      Magic Remote
      Remote Control Batteries
      Yes (AA x 2EA)
    • Power Cable
      Yes (Attached)
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    *Prices, promotions and availability may vary by store and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for final price and availability.
    From OLED to Smart TVs with unlimited content, and LED televisions with exceptional image quality – there’s an LG TV for every room in your house. Mount them on the wall or rest them on a media centre. And if you want to elevate the audio in your home an LG soundbar product may be right for you. Soundbars for your TV enhance all sound emitted from it, resulting in a more cinematic experience. With a wide range of soundbars to choose from, there's a product for everyone.
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