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  • Press Release


    International debut of LG’s CLOi Robot sparks high interest and excitement among consumers in MEA


    International debut of LG’s CLOi Robot sparks high interest and excitement among consumers in MEA

    AI Technology helps reinforce market leadership in technology and innovation for

    LG Electronics

    Dubai-UAE: 13 February 2018 – Globally, LG aims to adopt next-generation technologies like AI, machine learning, big data and more in business and management practices whilst expanding collaborative efforts with other organizations. LG’s exclusive deep learning-based AI technology is in line with the company’s efforts to speed up the release of new products with the latest and most innovative technology.

    Riding waves within the AI technology recently is LG’s CLOi Robot which was launched at CES 2018. While keeping up the momentum within the AI led technology and products, LG’s CLOi Robot which made its debut appearance at the recently concluded LG MEA Innofest 2018 drew spurring interest from attendees with high excitement and anticipations.

    LG Electronics announced the creation of ThinQ brand to identify all of its 2018 home appliances, consumer electronics and services that utilize artificial intelligence. LG ThinQ products and services will all have the ability to employ deep learning and communicate with one another, utilizing a variety of AI technologies from other partners as well as LG’s own AI technology, DeepThinQ.

    According to a recent report by IDC, the MEA spending on cognitive and AI Systems is expected to pass USD 114 million by 2021. Gartner has also forecasted that 50 percent of all analytical interactions will be delivered via AI in the next three to five years.

    Furthermore, according to the 2017 World Economic Forum’s Global Shaper Survey, young people in the Middle East and North Africa expect the Fourth Industrial Revolution to have a significant impact on their working and daily lives, while many are comfortable about living in a future where robots work and exist alongside humans.

    “The advancements in AI and robotics are expected to transform lifestyles and industries around the world, ultimately improving humankind’s experiences from reducing repetitive tasks at home or work to even eliminating age-old malignant practices which is why significant investments will be made in this area,’ said Mr. Kevin Cha, President LG Electronics Middle East & Africa. “We are confident that as the years progress, consumers in the region will see significant value brought to their lives by our AI enabled electronics and home appliances making it extremely fruitful for both them as well as our retail and distribution partners”, he added.

    The purpose of the ThinQ brand is to highlight that LG intelligent products are always thinking of you in order to make your life better. With AI being at the next frontier in technology, LG is working towards making AI more approachable and less intimidating.

    DeepThinQ 1.0 was developed last year with the establishment of LG’s Artificial Intelligence Lab in Korea to accelerate research into AI. The platform enables easy integration of AI into a wider range of products, allowing LG product developers to apply deep-learning technologies to future products. In line with the open strategy of its recently announced AI brand ThinQ, LG products developed with DeepThinQ - from mobile devices to home appliances - will deliver a comprehensive user experience by linking a host of technologies and solutions to its state-of-the-art AI platform.

    “LG is committed to enhancing its portfolio of products with AI,” added Mr. Derek Sim, Marketing Director, LG Electronics, Middle East & Africa. “Globally our mission has always been to add value to people’s lives and we strongly believe that investing in emerging technologies will significantly contribute to this goal. We are excited about what the future will bring and we look forward to how we can assist our valued customers become even more productive and efficient in their daily lives.”

    DeepThinQ is already changing the way certain products targeting the commercial and consumer sectors are designed. LG’s Airport Guide Robots at Korea’s Incheon International Airport employs sophisticated ambient noise to improve voice recognition enabling passengers to be better understood. LG’s robot vacuum cleaner learns the difference between a chair and a dog and navigates accordingly and last but not the least LG’s smart kitchen products such as the InstaView ThinQ? refrigerator and the EasyClean oven range and QuadWash? dishwasher maximize efficiency and ease to allow more quality time at home.

    LG Electronics is developing the proprietary deep learning-based artificial intelligence technology with the rollout of its own AI development tool to all LG business divisions in line with its efforts to speed up the release of new products equipped with the latest technology.



    About LG Electronics Middle East & Africa Regional Headquarters

    LG Electronics Middle East & Africa (MEA) is the regional headquarters for LG Electronics based in Dubai responsible for the vast area from Western Sahara to Pakistan and from Turkey to South Africa. The MEA headquarters oversees operations in 23 countries comprised of 12 subsidiaries, 11 branch offices and 3 manufacturing facilities, covering sales across 35 countries. Employing more than 2,000 local workers, LG’s MEA headquarters is the hub for strategic governance of the company’s business in the region and provides support to country offices in the areas of marketing, human resources, training and procurement, among others.


    Media Contacts:

    Padma Venu
    Regional PR Manager/MEA RHQ Marketing Team
    Tel: +971-4-279-9507 (Ext. 507)
    E-mail: Padma.venu@lge.com


    Hiba Abou Ghazale
    Telephone: +971 4 553 9543
    Fax: +971 4 553 9554
    Email: hiba.aboughazale@lg-one.com