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  • Press Release






    New Super Bright Display Delivers Stunning Display Quality with Lowering Power Consumption


    DUBAI, Apr. 29, 2018 — The upcoming premium smartphone from LG Electronics (LG) will feature a new 6.1-inch QHD+ (3120 x 1440 resolution) FullVision display capable of a maximum brightness of 1,000 nit, making it the brightest and most vibrant display on the smartphone market today. Powered by LG’s latest Super Bright Display technology, the LG G7 ThinQ is designed for ease-of-use in bright sunlight while reducing power consumption by as much as 30 percent compared to its predecessor.


    With Super Bright Display, color tones on the LG G7 ThinQ appear rich and natural even under bright lighting. Covering 100 percent of DCI-P3 color space, the LG G7 ThinQ can automatically adapt to six color settings – Auto, Eco, Cinema, Sports, Game and Expert. Auto mode automatically analyzes and identifies the content as video, photo, game or website and optimizes the display setting for the best viewing experience while also reducing power usage. For power users looking for more control, the LG G7 ThinQ took a page out of the camera user interface to give users the ability to fine-tune colors with a scroll wheel for each RGB setting.




    Improving on the already superb display-to-body ratio of the LG G6, the seventh generation G series from LG will be extremely easy to use and comfortable to hold in one hand thanks to the ergonomic and gorgeous curved tempered glass. The trend-setting 18:9 FullVision display first announced last year has been improved for the LG G7 ThinQ. Sporting a slimmer ratio of 19.5:9, LG’s new FullVision display is complemented by a nearly 50 percent slimmer bottom bezel compared to the LG G6.


    The bezel-less design of the FullVision display provides a more immersive viewing experience while the New Second Screen variable display creates additional room at the top of the screen for notifications without taking up prime screen real estate. The New Second Screen can be de-activated for a more traditional look or set to display different colors for a totally unique user experience.


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    About LG Electronics Mobile Communications Company

    The LG Electronics Mobile Communications Company is a global leader and trend setter in the mobile and wearable industry with breakthrough technologies and innovative designs. By continually developing highly competitive core technologies in the areas of display, camera optics, audio and battery. LG creates handsets and wearables that fit the lifestyles of a wide range of consumers all over the world. LG is seeking to provide a mobile experience that extends beyond the scope of traditional smartphones. For more information, visit www.ccc-sh.net/ae.


    Media Contact:

    LG Electronics Gulf FZE

    Maddan R Saawant

    Tel: +9714-350 9500

    Fax: +9714-334 4304

    Email: madan.sawant@lge.com




    Hiba Abou Ghazale

    Telephone: +971 4 553 9543

    Fax: +971 4 553 9554

    Email: hiba.aboughazale@lg-one.com