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    50UM777H (NA) component-copyModelName
    4K UHD Smart TV with Pro:Centric Direct

    Key Features

    Choose your Size

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    4K UHD Smart TV with Pro:Centric Direct

    4K UHD Smart TV with Pro:Centric Direct

    In a simple hotel room overlooking the sea, there is a TV on a wall shelf. The blue sea scenery appears bright and clear on the TV screen. In a simple hotel room overlooking the sea, there is a TV on a wall shelf. The blue sea scenery appears bright and clear on the TV screen.
    * 55 inch
    * All images in this page are for illustrative purposes only.

    Pro:Centric Cloud

    Pro:Centric Cloud improves the usability of enterprise's CMS solution and cloudification of system, reinforcing the service of 3rd party solution. It also offers various design templates, improving data collection and analytics platform with an eye-catching dashboard. In addition with new feature; Mobile Application Creator lets you simplifies the process of setting up concierge services on mobile device for guests. Through this function, the guest' request will be satisfied with immediate response.
    The woman is working through Pro:Centric Cloud. The woman is working through Pro:Centric Cloud.

    Pro:Centric Direct

    The hotel content management solution Pro:Centric Direct offers easy and simple editing tools, making it easy to perform service and IP network-based remote management with a single click. The Pro:Centric Direct solution enables users to edit their interface easily by providing customized interface and efficiently manages all TVs in the room. The latest PCD version provides IoT-based in-room control as well as voice control function through LG Natural Language Processing (NLP). These IoT and voicerelated functions will be your starting point to prepare for the hotel rooms of next generation through artificial intelligence.
    A man is managing some contents and settings of TV in the hotel using Pro:Centric Direct solution through server. A man is managing some contents and settings of TV in the hotel using Pro:Centric Direct solution through server.
    * Some features may not be supported based on PCD versions.

    Easily Accessible to
    Netflix Application with Pro:Centric Direct

    Pro:Centric Direct, the easy and simple management solution for hotel content creates a memorable experience for your clients. Especially, the Netflix App can be activated
    (Netflix membership required).
    The hotel content including Netflix App is shown on TV inside the hotel room. The hotel content including Netflix App is shown on TV inside the hotel room.

    Pro:Idiom

    Digital Rights Management (DRM) technology provides access to premium content to help assure rapid and broad deployment of HDTV and other high-value digital content.
    Pro:Idiom for protect HDTV and other high-value digital content. Pro:Idiom for protect HDTV and other high-value digital content.
    Info
    • Category
      Pro:Centric Smart
    Design
    • Tool Name
      UR90
      Stand Type
      1 pole (Swivel)
    • Front color
      Ashed Blue
    Display
    • Size (Inch)
      50
      Resolution
      4K Ultra HD (3,840 x 2,160)
    • Brightness (Typ.)
      420nit
    Video
    • AI Picture Pro
      YES
      HDR_HDR 10 Pro
      Yes
    • HDR_HLG (Hybrid Log Gamma)
      YES
      Game Optimizer
      Yes
    AUDIO(SOUND)
    • AI Sound
      YES
      AI Acoustic Tuning
      YES (Ready, MMR Required)
    • LG Sound Sync
      YES
    Broadcasting System
    • Digital
      ATSC / Clear QAM
      Analog (NTSC / SECAM / PAL)
      NTSC
    Hospitality Solution
    • Pro:Centric Smart
      YES
      webRTC (Real Time Communication)
      Yes
    • Pro:Centric Cloud
      YES
      Pro:Centric Direct
      YES
    • Pro:Centric V
      YES
      Pro:Centric Server
      Yes
    • Pro:Idiom (DRM)
      YES
      Pro:Idiom Media (DRM)
      YES
    Smart Function
    • webOS version
      webOS 23
      Web Browser
      Yes
    • Magic Remote Compatibility
      YES (Ready)
      Multi-View
      YES
    • Gallery Mode
      Yes
      Wi-Fi
      YES
    • Bluetooth
      YES
      Soft AP
      Yes
    • Screen Share
      Yes
      DIAL
      Yes
    • Bluetooth Audio Playback
      Yes
      HDMI-ARC
      Yes (HDMI2)
    • Voice Recognition (Standalone/Solution)
      Yes
      IoT
      Yes
    Hospitality Feature
    • EzManager
      YES
      USB Cloning
      YES
    • Wake on RF
      YES
      WOL
      YES
    • SNMP
      YES
      Diagnostics
      YES (IP Remote)
    • HTNG-CEC (Version)
      YES (1.4)
      Simplink(HDMI-CEC) (Version)
      YES (1.4)
    • IR Out
      YES (RS-232C, MPI)
      Multi IR Code
      YES
    • Hotel Mode / PDM / Installer Menu
      YES
      Welcome Screen (Splash Image)
      YES
    • Insert Image
      YES
      One Channel Map
      YES (LCM)
    • External Speaker Out / Line Out
      YES (Ext. Speaker Out)
      Instant ON
      YES
    • V-Lan Tag
      YES
      Mobile Remote
      YES
    • Port Block
      YES
      Lock mode
      YES (Limited)
    • RJP (Remote Jack Pack) Compatibility
      YES
      b-LAN
      YES
    • Energy Saving mode
      YES
    Vertical Function(Corporate/Retail)
    • BEACON
      YES
      Video Tag
      YES (2 Video)
    Connectivities
    • HDMI In
      YES (3ea)
      USB (Ver.)
      YES (2ea / 2.0)
    • RF In
      YES (1ea)
      Digital Audio Out (Optical)
      YES
    • External Speaker Out(3.5mm Phone jack)
      YES
      RJ45 (Usage Purpose)
      2 (Ethernet, Aux)
    • RS-232C (D-Sub 9pin / Phone jack)
      YES (Phone jack)
      TV link Configuration (Phone jack type)
      YES
    • LG SVC only (Phone jack type)
      YES
      MPI Port (RJ12 jack)
      YES
    Mechanical
    • VESA Compatible
      200 x 200 mm
      Kensington Lock
      YES
    • Credenza/Security Screw Hole
      YES (Need Stand)
      Lock Down Plate (for easy installing)
      YES (Need Stand)
    • Dimension with Stand (W x H x D)
      1123 x 708 x 303 mm
      Dimension without Stand (W x H x D)
      1123 x 652 x 29.7 mm
    • Dimension in Shipping (W x H x D)
      1215 x 755 x 187 mm
      Bezel Width (L/R/U/B, On Bezel)
      13.4/13.4/13.4/17.4 mm
    • Bezel Width (L/R/U/B, Off Bezel)
      8.4/8.4/8.4/15.2 mm
      Weight with Stand
      16.2 kg
    • Weight without Stand
      13.0 kg
      Weight in Shipping
      19.1 kg
    Power Spec.
    • Power Supply (Voltage, Hz)
      AC 120V 50/60Hz
      Power Consumption(Max)
      119W
    • Power Consumption(Typ)
      101W
      Standby Power Consumption
      Under 0.5W
    Standard
    • Safety
      UL
      EMC
      FCC
    ACCESSORIES
    • Remote Control
      Yes
      Power Cable
      YES (1.8M / Angle type)

    To access more technical documentation and downloads, please visit the LG B2B Partner Portal.

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