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    OUR COMMITMENT TO EXCELLENCE

    We pursue the latest innovations while staying true to the core essence of our products.

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    THE ART OF ESSENCE:
    A Simple yet powerful approach

    Every LG SIGNATURE piece is a powerhouse of cutting-edge technology, crafted to be functional yet elegant.

    A short video showcasing LG SIGNATURE's grandeur, craftmanship and innovation. (play the video)
    WATCH NOW

    PHILOSOPHY

    LG SIGNATURE was founded on three pillars: craftsmanship, innovation, and authenticity. These support the Art of Essence, the harmony of art and technology.

    CRAFTSMANSHIP

    We are detail-oriented.

    LG SIGNATURE always takes a disciplined approach to innovation.
    Carefully crafted over time with great attention to detail,
    each LG SIGNATURE product is honed to perfection.

    • A close up shot of aluminium with the text 'rigid aluminium.'

      Full Metallic Frame

      Rigid Aluminum

    • A close up shot of steel with the text 'stainless steel 304.'

      100 Brushstrokes

      Stainless Steel 304

    • A white LG SIGNATURE Washing Machine in front of a stark grey background with the text 'enamel coating.'

      Enamel Coating

      Porcelain Enamel

    • Full Metallic Frame

      A close up shot of aluminium with the text 'rigid aluminium.'

      Rigid Aluminum

    • 100 Brushstrokes

      A close up shot of steel with the text 'stainless steel 304.'

      Stainless Steel 304

    • Enamel Coating

      A white LG SIGNATURE Washing Machine in front of a stark grey background with the text 'enamel coating.'

      Porcelain Enamel

    INNOVATION

    We are forward-thinking.

    Designed to meet the evolving needs and values of consumers,
    LG SIGNATURE products elevate lifestyles with intuitive controls
    and outstanding functionality.

    • The thin OLED R TV screen rolling up.

      Rollable Form-factor

    • The LG SIGNATURE Refrigerator with lit glass door allowing you to see inside.

      InstaView

    • A close up shot of feet in front of the product with the holographic text 'door open' and below a close-up shot of a compartment coming up out of a freezer drawer.

      Auto Open Door / Auto Drawer Lift

    • Rollable Form-factor

      The thin OLED R TV screen rolling up.

    • InstaView

      The LG SIGNATURE Refrigerator with lit glass door allowing you to see inside.

    • Auto Open Door / Auto Drawer Lift

      A close up shot of feet in front of the product with the holographic text 'door open' and below a close-up shot of a compartment coming up out of a freezer drawer.

    AUTHENTICITY

    We make the very best products.

    Built to last and impress, LG SIGNATURE products are in a class of their own.
    Genuine performance is our kind of premium.

    • LG SIGNATURE OLED 8K against a dark background with a birds eye shot of a forest on screen.

      Self-lit OLED

    • A close up shot of the control panel of the fridge showing the temperature and a graph showing temperature fluctuations.

      LinearCooling?

    • A close up shot of the interior technology of the LG SIGNATURE Centum System Washing Machine.

      Centum System

    • Self-lit OLED

      LG SIGNATURE OLED 8K against a dark background with a birds eye shot of a forest on screen.

    • LinearCooling?

      A close up shot of the control panel of the fridge showing the temperature and a graph showing temperature fluctuations.

    • Centum System

      A close up shot of the interior technology of the LG SIGNATURE Centum System Washing Machine.

    For those with sophisticated taste

    LG SIGNATURE products are the perfect mixture of art and technology, and deliver a new sense of life for the most discerning individuals.

    • LG SIGNATURE OLED in front of large windows with a view of the city. LG SIGNATURE TWINWash in a dark-themed room in front of large windows with a view of the city. LG SIGNATURE OLED in front of large windows with a view of the city. LG SIGNATURE TWINWash in a dark-themed room in front of large windows with a view of the city.
    • LG SIGNATURE Rollable OLED TV R and Wine Cellar in a white-and-blue-themed room in front of large windows with a view of the ocean. LG SIGNATURE Rollable OLED TV R and Wine Cellar in a white-and-blue-themed room in front of large windows with a view of the ocean.
    • An LG SIGNATURE Refrigerator, Wine Cellar, and Air Purifier complement a sleek kitchen An LG SIGNATURE Refrigerator, Wine Cellar, and Air Purifier complement a sleek kitchen
    • LG SIGNATURE Bottom Freezer fits right in in an airy, bright marble kitchen LG SIGNATURE Bottom Freezer fits right in in an airy, bright marble kitchen
    • LG SIGNATURE R in a white-themed room in front of a large window with a view of a forest LG SIGNATURE R in a white-themed room in front of a large window with a view of a forest

    2D and 3D renders may differ from actual usage environment.

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